Digital Marketing

Take your digital marketing strategies to the next level with specialized English. Learn everything you need to know – from promoting social media campaigns to commissioning designs!
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Our learning paths teach professionals the essential English terms and expressions they need to succeed in their careers, supported by real-world examples from their industry. Learners will get the English required for:
Design basics
Commissioning designs
Expressing design ideas
Making comments about a design
Market research
Buyer/user personas
Establishing product-market fit
Market segmentation
Pricing strategies
Marketing analytics
A/B testing
Mobile marketing
Pay-per-click advertising
SEO and SEM
Identifying keywords
Search engine marketing
Search engine optimization
Social media marketing