Marketing

Develop your mastery of core marketing concepts, with a balance of traditional topics and modern innovations (such as digital marketing, growth hacking and analytics).
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Our learning paths teach professionals the essential English terms and expressions they need to succeed in their careers, supported by real-world examples from their industry. Learners will get the English required for:
Branding and brand management
Careers in marketing
Consumer behavior
Design basics
Commissioning designs
Expressing design ideas
Making comments about a design
Distribution channels
Event marketing
Forms of marketing
Digital marketing
Direct marketing
Growth hacking
Inbound marketing
Word-of-mouth marketing and referrals
Inbound lead generation
Campaigns and advertising
Content marketing
Outbound marketing
Market research
Buyer/user personas
Establishing product-market fit
Market segmentation
Pricing strategies
Product life cycle